Do Media Political Endorsements Sway Voters?

Last weekend, several media outlets rolled out their presidential endorsements. So far, Sen. Barack Obama has amassed more than twice the endorsements of rival Sen. John McCain.

But will that type of support influence voters? Plus, does it undermine a media outlet's efforts to appear politically neutral?

For perspective, Farai Chideya talks with Greg Mitchell, editor of Editor & Publisher magazine; Alfred Edmond Jr., editor-in-chief of Black Enterprise magazine; and Carlos Sanchez, editor-in-chief of The Waco Tribune-Herald newspaper.