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The Art Of Taking Exit Polls Eight years ago — the media called John Kerry the winner based on exit polls — and was burned. This time around, media companies and pollsters are going to great lengths — including confiscating cell phones-- to avoid problems.

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Election 2008

The Art Of Taking Exit Polls

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The Art Of Taking Exit Polls

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The public relies on exit polls to predict the outcome of the election. Eight years ago — the media called John Kerry the winner based on exit polls — and was burned. This time around, both the media and the companies conducting the exit polls want to avoid this mistake.