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Finding A Formula For Movie and Music Preferences There may be a way of accounting for taste, after all. Tim Westergren, founder of Internet radio service Pandora, and Reed Hastings, founder and CEO of Netflix, explain how their companies are trying to develop algorithms that predict whether someone will like a song or film.

Technology

Finding A Formula For Movie and Music Preferences

Heard on Talk of the Nation

Finding A Formula For Movie and Music Preferences

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There may be a way of accounting for taste, after all. Tim Westergren, founder of Internet radio service Pandora, and Reed Hastings, founder and CEO of Netflix, explain how their companies are trying to develop algorithms that predict whether someone will like a song or film.