Hit Doll's Creator Inspired By Friend's Madoff Loss A surprise hit at this year's Toy Fair in New York was the Smash-Me Bernie doll. It is a resin doll that looks disgraced investor Bernard Madoff wearing a devil costume. Graeme Warring, president of ModelWorks who created the doll, talks about where the idea came from.

Hit Doll's Creator Inspired By Friend's Madoff Loss

Hit Doll's Creator Inspired By Friend's Madoff Loss

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A Bernard Madoff doll and the remains of a smashed version sit on display during the Toy Fair in New York on Tuesday. Rick Gershon/Getty Images hide caption

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Rick Gershon/Getty Images

A Bernard Madoff doll and the remains of a smashed version sit on display during the Toy Fair in New York on Tuesday.

Rick Gershon/Getty Images

A surprise hit at this year's Toy Fair in New York was the Smash-Me Bernie doll, a resin doll that looks like disgraced investor Bernard Madoff.

Graeme Warring, president of ModelWorks, which made the doll, says he got the idea from a friend who lost money in Madoff's alleged Ponzi scheme.

"I made him a little Bernie Madoff mini-me doll with a devil body on it and I sent it to him," Warring tells NPR's Michele Norris. "But what I did is, I included a hammer in the package. I said, 'Listen, mate, when you get this, I want you to just beat the daylights out of it.'

"Well, he thought it was hilarious. So he then told a bunch of his mates, and suddenly orders started pouring in, and it's sort of taken a life of its own after that."

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