The New Price Point? 'Free' Chris Anderson, editor in chief of Wired magazine, talks about his new book Free: The Future of a Radical Price. Anderson theorizes that businesses can profit by giving it all away on the internet.

The New Price Point? 'Free'

The New Price Point? 'Free'

  • Download
  • <iframe src="https://www.npr.org/player/embed/106347439/106348150" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Chris Anderson explains how the digital age has redefined free. Courtesy of Hyperion Books hide caption

toggle caption
Courtesy of Hyperion Books

Chris Anderson explains how the digital age has redefined free.

Courtesy of Hyperion Books

Journalist Chris Anderson believes that businesses can profit by giving their material away on the Internet. His new book Free: The Future of a Radical Price explains how "free" can become a marketing technique, helping businesses gain credibility in an economy that increasingly values reputation.

The editor-in-chief of Wired magazine, Anderson is the author of The Long Tail. Previously, he was U.S. business editor at The Economist.

Free
By Chris Anderson

Buy Featured Book

Title
Free
Author
Chris Anderson

Your purchase helps support NPR programming. How?