First Lady's Wardrobe Sways Stock Prices Michelle Obama wears high-end designer outfits but also shops at stores like Kohl's and The Gap. The Harvard Business Review analyzed the impact her wardrobe choices had on 29 publicly-traded companies whose clothes she wore. Those shares tend to go up after Mrs. Obama wears their clothes.

First Lady's Wardrobe Sways Stock Prices

First Lady's Wardrobe Sways Stock Prices

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Michelle Obama wears high-end designer outfits but also shops at stores like Kohl's and The Gap. The Harvard Business Review analyzed the impact her wardrobe choices had on 29 publicly-traded companies whose clothes she wore. Those shares tend to go up after Mrs. Obama wears their clothes.

RENEE MONTAGNE, Host:

And that's the business news on MORNING EDITION, from NPR News. I'm Renee Montagne.

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