After Decades, Fiat Returns To U.S. Auto Market The Italian automaker unveiled two Fiat 500s at the Los Angeles Auto Show Wednesday. It's been 27 years since Fiat cars were sold in the U.S.
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After Decades, Fiat Returns To U.S. Auto Market

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After Decades, Fiat Returns To U.S. Auto Market

After Decades, Fiat Returns To U.S. Auto Market

After Decades, Fiat Returns To U.S. Auto Market

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  • <iframe src="https://www.npr.org/player/embed/131406096/131406066" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The Italian automaker unveiled two Fiat 500s at the Los Angeles Auto Show Wednesday. It's been 27 years since Fiat cars were sold in the U.S.

STEVE INSKEEP, Host:

NPR's Nina Gregory reports from the Los Angeles Auto Show.

NINA GREGORY: Unidentified Woman: (Unintelligible) the new Fiat Cinquecento.

(SOUNDBITE OF MUSIC)

(SOUNDBITE OF APPLAUSE)

GREGORY: Rebecca Lindland is an analyst for IHS Automotive.

REBECCA LINDLAND: If Americans are not receptive to this product, then it puts at risk the idea that maybe they're not going to be receptive to Fiat-engineered Chryslers and Dodges. It has to do well because it is the foundation of the Fiat-Chrysler merger.

GREGORY: Nina Gregory, NPR News.

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