Video Game Promotion Goes Over Like A Lead Balloon
RENEE MONTAGNE, Host:
The video game industry gathered in San Francisco this week for a big conference. And one company had the bright idea of promoting an upcoming game by releasing 10,000 red balloons over the city. The stunt did not fly well.
STEVE INSKEEP, Host:
The game company, called THQ, said the balloons are, quote, "100 percent organic," and quote, "completely biodegradable."
MONTAGNE: And that's the business news from MORNING EDITION, on NPR News. I'm Renee Montagne.
INSKEEP: And I'm Steve Inskeep.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.