Hot Pot, Delivered: In China, A New Dining ExperienceThe restaurant chain Haidilao has come up with the ultimate Chinese takeout: hot pot in your own home. The delivery man brings not only vacuum-sealed soup and slices of raw meat — but a portable electric hot pot plate and even a trash can. And he comes back for the trash later.
Hot Pot, Delivered: In China, A New Dining Experience
The sauce bar at Haidilao Hot Pot restaurant in Beijing. Customers who eat at the restaurant can choose from nearly 30 different sauces and fixings.
Because the wait is often very long, the chain offers free shoeshines, manicures, Internet access and snacks.
Waiters pick up orders from the kitchen to bring to customers in the restaurant.
Delivery man Liu Lei rides an electric moped to a customer's house, with two backpacks – one with the food, one with the hot plate, pot and utensils.
He arrives one hour after the order is placed. The chain has 16 restaurants in Beijing but a single phone number for home delivery, and it figures out which restaurant is closest to the customer. The cost of the food is exactly the same as it is at the restaurant, and the delivery charge varies depending on distance to the restaurant.
Liu Lei sets up the hot plate and pot, and prepares the broth for customers Kou Na, Lu Siqi and Cui Zhilian – one side spicy and one side not spicy.
Kou Na and Lu Siqi put on the aprons provided by the restaurant.
Kou Na, Lu Siqi, Lu Lixin and Cui Zhilian tuck in to their hot pot. They say they often go to the restaurant, but the wait is really long so they decided to order delivery. When they're done eating, they can call the hotline and a deliveryman will pick everything up, including all the trash.
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For most of us, Chinese takeout means little white boxes packed full of sweet and sour pork and General Tso's chicken. But in China, facing intense competition, restaurants are getting innovative. One chain has come up with the ultimate Chinese takeout: hot pot in your very own home.
Haidilao is more than just a restaurant; it's a modern Chinese institution. This popular hot pot restaurant feeds more than 10,000 Beijingers a night, with people willing to wait two hours for a table. The lines are so long that the restaurant gives out free Internet access, manicures and shoeshines.
But now Haidilao has found a novel way to beat those lines: It's bringing the entire restaurant experience to your home.
'It's So Convenient'
"Hello, I'm the delivery man from Haidilao," says Liu Lei, smiling, as the door opens. He's dressed in a red uniform, with one red box slung over his back, one on his front. He motored over on his electric bicycle with the hot pot on his back.
"You brought the pot and everything?" asks the woman opening the door, Cui Zhilian. She's a 20-something dancer who has invited three friends over to eat yin-yang hot pot.
Haidilao delivery man Liu Lei rides an electric moped to a customer's house, with two backpacks — one with the food, one with the hot plate, pot and utensils. He arrives one hour after the order was placed.
This is a huge steaming pot of soup divided into two sections: One has cream-colored chicken broth; the other is fiery-red oil full of chili peppers and numbing Sichuan peppercorns. Slices of raw meat and an array of different chopped vegetables are boiled in these soups and eaten. It's hard to think of any dish less suited to home delivery.
"Yes, yes, I've even bought a trash can," says Liu Lei, whipping out a pop-up trash can, and lining it with black plastic liners. "I'll come back later on to take away your trash," he promises, as he sets up a portable electric hot plate on the table. He snips open sealed vacuum packs of soup to pour into the hot pot.
"It's so convenient!" gasps Lu Siqi, a Haidilao regular, comparing the ease of home delivery with the endless queues at the restaurant. "We always have to wait so long. You go at 5 or 6 o'clock and there are 40 tables in front of you. You can't eat until 8 or 9 p.m. It's so agonizing."
The delivery man lays out soup ladles, and red aprons to protect the diners' clothes from oil splashes. He's even brought popcorn. But there's a hitch: The electrical circuit has overloaded, and the power strip isn't working, causing momentary panic among the hungry diners. The indefatigable delivery man has a solution: a spare power strip, which earns sighs of relief.
The bill for the meal is less than $10 a head, a reasonable amount that includes a delivery charge of just $4. Add another $10, and you get your own personal waiter.
"When we add it up, there's no profit," says Haidilao manager Zhang Fu. "But we're giving the customers an excellent experience."
Put another way, it's not about the bottom line. This chain has grown from one tiny outlet with just four tables to one of the nation's most popular hot pot joints with 53 restaurants across China. In Beijing, most branches serve four sittings in one day.
In China, even McDonald's does home delivery, upping the stakes for everyone else. But Kou Na, as she tucks in to her hot pot, admits she prefers eating Chinese food socially.
"When you eat Western food, you need the ambience," she says. "So you don't dare speak loudly. And you have to be careful about clinking your cutlery loudly. It's good for dates, very romantic, but not relaxed."
Hot pot, on the other hand, is as relaxed as it comes. And the sighs of contentment are loud.
"Can I give them 11 points out of 10?" one of the friends asks.
Just a generation ago, when communist ideology reigned supreme, their parents "ate bitterness" in canteens on agricultural communes. Nowadays, money is king — and restaurants are wooing this new middle class as hard as they can.