Facebook Joins Crowded Online Coupon Field
STEVE INSKEEP, Host:
NPR's Sonari Glinton reports.
SONARI GLINTON: There's Groupon, Living Social, OpenTable, Google Offers, now Facebook. How are Facebook's Internet coupons different? They only offer social deals.
EMILY WHITE: So they're deals that you would never really do alone, like river rafting or going to a Rihanna concert.
GLINTON: Emily White with Facebook says the company will be better positioned than others to target groups.
WHITE: With over 500 million users, we have a really large audience that we know a lot about, because they've chosen to share a lot about themselves with us.
GLINTON: Mario Correa runs TheDailyHookup.com, a deal website aimed at gay men. He says as more giant sites like Facebook enter the coupon fray, the better it'll be for niche marketers.
MARIO CORREA: Your deals are getting to become lowest-common-denominator deals, you know, stuff that is just really not very interesting, but gets the most people potentially involved because it's cheap and it's easy.
GLINTON: Sonari Glinton, NPR News.
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