Top Spirits Seller Diageo In Talks With Jose Cuervo There buzz from the global liquor industry that the world's leading spirits seller, Diageo, is in talks with the top tequila brand, Jose Cuervo. The result could be Diageo buying the family-run tequila company for more than $2 billion. Or Diageo may simply extend its distribution agreement.
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Top Spirits Seller Diageo In Talks With Jose Cuervo

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Top Spirits Seller Diageo In Talks With Jose Cuervo

Top Spirits Seller Diageo In Talks With Jose Cuervo

Top Spirits Seller Diageo In Talks With Jose Cuervo

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  • <iframe src="https://www.npr.org/player/embed/136644087/136644052" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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There buzz from the global liquor industry that the world's leading spirits seller, Diageo, is in talks with the top tequila brand, Jose Cuervo. The result could be Diageo buying the family-run tequila company for more than $2 billion. Or Diageo may simply extend its distribution agreement.

RENEE MONTAGNE, Host:

NPR's business news starts with a margarita merger.

(SOUNDBITE OF MUSIC)

MONTAGNE: The buzz from the global liquor industry is that the world's leading spirits seller, Diageo, is in talks with the top tequila brand, Jose Cuervo. The result could be Diageo buying the family-run tequila company for more than $2 billion, or Diageo may simply extend its distribution agreement.

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