Apple To Unveil Its iCloud Service Apple has reached deals with Warner Music and EMI, among other labels, to allow consumers to listen to music on the web, according to The Wall Street Journal. The deals are critical for Apple's effort to set up an online digital storage system for consumers. The company's expected to unveil its iCloud service next week.
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Apple To Unveil Its iCloud Service

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Apple To Unveil Its iCloud Service

Apple To Unveil Its iCloud Service

Apple To Unveil Its iCloud Service

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  • <iframe src="https://www.npr.org/player/embed/136845547/136845528" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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Apple has reached deals with Warner Music and EMI, among other labels, to allow consumers to listen to music on the web, according to The Wall Street Journal. The deals are critical for Apple's effort to set up an online digital storage system for consumers. The company's expected to unveil its iCloud service next week.

RENEE MONTAGNE, host:

NPR's business news starts with music in the cloud.

(Soundbite of music)

MONTAGNE: Apple has reached deals with Warner Music and EMI, among other labels, to allow consumers to listen to music on the Web. That's according to The Wall Street Journal. The deals are critical for Apple's effort to set up an online digital storage system for consumers.

Apple is expected to unveil its iCloud service next week. It would mean no downloading onto devices. Music and other digital content would be stored and accessed online. It's a new business model for selling digital content. And other big players - namely Google and Amazon - are trying to develop similar services.

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