Blockbuster's New Owners Woo Disgruntled Netflixers Video rental company Blockbuster went bankrupt, but now it has new owners and is trying to stage a comeback. The company is promoting a new package of video streaming and DVDs by mail, going right for Netflix customers who are disgruntled after a price hike.
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Blockbuster's New Owners Woo Disgruntled Netflixers

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Blockbuster's New Owners Woo Disgruntled Netflixers

Blockbuster's New Owners Woo Disgruntled Netflixers

Blockbuster's New Owners Woo Disgruntled Netflixers

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  • <iframe src="https://www.npr.org/player/embed/138696322/138696303" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Video rental company Blockbuster went bankrupt, but now it has new owners and is trying to stage a comeback. The company is promoting a new package of video streaming and DVDs by mail, going right for Netflix customers who are disgruntled after a price hike.

STEVE INSKEEP, Host:

A recent survey shows that many consumers lost their positive perception of Netflix. So Blockbuster sent emails to Netflix users. Who knows, maybe it has an algorithm to find the angriest ones.

B: That's the business news on MORNING EDITION from NPR News. I'm Steve Inskeep.

MARY LOUISE KELLY, Host:

And I'm Mary Louise Kelly.

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