This Phone Has No Apps But It's Made Of Gold
DAVID GREENE, host:
The joke in Russia is if you jack up the price, people want it more. We're talking about the wealthy elite who frequent Moscow's fancy boutiques and enjoy showing off some bling. A Danish company just released a mobile phone made of pure gold. Likely price, around $60,000; target market, Russia. Reuter's says the phones have no apps, no camera, no calendar - then again, Russian oligarchs have people who tell them where to be when.
It's MORNING EDITION.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.