Can't Get It Out Of Your Head: Hanson's MMMhop Beer
LINDA WERTHEIMER, HOST:
Today's last word in business is "MMMBop." The 1997 song made three young brothers, known as Hanson, famous. The pop group has faded in popularity, though the Hansons are still making music. And they're older, old enough to drink now. So next year, instead of releasing a new album, Zac, Taylor and Isaac Hanson are bringing out beer. It'll be an India pale ale, and they're naming it MMMHop.
The group is choosey about their merchandise. They have a board game baring their name, but Zac, who is now 26, says: We will never make dolls. And that's the business news on MORNING EDITION from NPR News. I'm Linda Wertheimer.
STEVE INSKEEP, HOST:
MMM - stop. That song is going to be in my head forever. I'm Steve Inskeep.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.