Reebok Slammed For 'Cheat On Your Girlfriend' Ad
The sportswear company Reebok advised in a recent ad campaign: Cheat on your girlfriend, not on your workout. The posters were only up in Germany, but the backlash was global, with some even urging a boycott. Reebok has discontinued the ad and apologized, saying the company does not advocate "cheating ... in any way."
DAVID GREENE, HOST:
Good morning. I'm David Greene. The sportswear company Reebok wants to make sure you're hitting the gym. And here was their advice in a recent ad campaign. Cheat on your girlfriend, not on your workout. Yeah, that relationship advice from Reebok didn't sit well with everyone. The posters were only up in Germany, but the backlash was global, with some even urging a boycott. Now, Reebok has discontinued the ad and apologized, saying that the company does not advocate cheating in any way. It's MORNING EDITION.
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