Google To Become Display Ad Leader
STEVE INSKEEP, HOST:
NPR's business news begins with good news for Google.
(SOUNDBITE OF MUSIC)
INSKEEP: The search giant is expected to be the top firm in online display advertising revenue this year, according to analysts at the industry news site eMarketer. If their prediction comes true - if - Google will unseat the reigning online ad champ Facebook, which would be a blow for Facebook, which only last year managed to beat back the previous top-earner, Yahoo.
Google is expected to net $2.4 billion in ad revenues - an almost 40 percent increase over last year - although, that's an updated forecast. Originally, eMarketer had predicted that Facebook would beat Google out again this year, but strong ad sales on mobile platforms and on YouTube pushed the search firm into the top slot. So, there.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.