Snoop Dogg Touts Hot Pockets
Snoop Dogg — who announced his reincarnation as Snoop Lion over the summer — is the newest spokesman for the microwaveable processed turnovers. In 2004, he had a hit, "Drop It Like It's Hot." Now he sings "Pocket Like It's Hot."
RENEE MONTAGNE, HOST:
Today's last word in business is: pocket like it's hot.
SNOOP DOG: I just heat it up to eat it up.
STEVE INSKEEP, HOST:
All right, that's the voice of Snoop Dog the newest spokesman for Hot Pockets - those microwavable processed turnovers filled with cheese, meat or veggies. The rapper who announced his reincarnation, by the way, as Snoop Lion over the summer is back this time as a snack food spokesman.
(SOUNDBITE OF SONG, "POCKET LIKE IT'S HOT")
(LAUGHTER)
MONTAGNE: Well, if that sounds familiar it is a brand-based revamp of Snoop's 2004 hit "Drop It Like It's Hot." In the three-minute ad on YouTube, a life-size Hot Pocket wears sunglasses, a leopard print sheath and plenty of bling.
INSKEEP: Any self-respecting Hot Pocket would. The hip microwavable snack and its backup dancers are showered in slices of pepperoni as Snoops sings its praises.
MONTAGNE: And Steve, I guess it doesn't get much cheesier than that.
INSKEEP: Oh.
MONTAGNE: And that's the business news on NPR News. I'm Renee Montagne.
INSKEEP: I'm Steve Inskeep.
(SOUNDBITE OF SONG, "POCKET LIKE IT'S HOT")
Copyright © 2012 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.
NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.