Nielsen Study Notices Growth In Social TV Renee Montagne talks to Dierdre Bannon of Nielsen about its new report on social media use. Among the findings: explosive growth in Social TV, which is people watching television while connected to social media on smartphones and tablets.

Nielsen Study Notices Growth In Social TV

Nielsen Study Notices Growth In Social TV

  • Download
  • <iframe src="https://www.npr.org/player/embed/166464854/166465372" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Renee Montagne talks to Dierdre Bannon of Nielsen about its new report on social media use. Among the findings: explosive growth in Social TV, which is people watching television while connected to social media on smartphones and tablets.