Official Trademark: Cronut
RENEE MONTAGNE, HOST:
Good morning, I'm Renee Montagne hoping you're not thinking of calling your newest creation in the kitchen a Cronut with a C, because that has already been taken. The trademark was officially registered this week to describe the cross between a croissant and a donut that's lured New Yorkers into long lines for months now.
The trademark does not affect pastry chefs selling Dossants, Crodoughs, Cronut, Croillers and Craynuts. All of which, by the way, really exist.
It's MORNING EDITION.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.