Yahoo Partners With Yelp For Local Search Data
DAVID GREENE, HOST:
NPR's business news begins with a partner for Yahoo.
(SOUNDBITE OF MUSIC)
GREENE: Yahoo is trying to boost search traffic with reviews of businesses from Yelp - in hopes that some of its popularity will rub off. Among their favorite search engines, Yahoo is a distant third after Google and Microsoft's Bing.
Ratings and snippets from "Yelp" reviews began appearing in Yahoo search results yesterday as a result of a partnership between the two companies.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.