Beyond Beans: Starbucks Seeks To Branch Out From Coffee
Starbucks is testing an evening menu that includes wine at more than 25 locations. Now, the company's chief operating officer says it plans to offer its nighttime fare at thousands of U.S. stores.
RENEE MONTAGNE, HOST:
NPR's business news starts with Starbucks after hours.
(SOUNDBITE OF MUSIC)
MONTAGNE: The coffee giant aims to expand its sales by expanding its late day menu. Starbucks has tested item such as, Parmesan crusted chicken skewers and has even offered a wine selection at more than 25 locations around the country. Now, the company's chief operating officer tells Bloomberg it plans to offer that evening fare to customers nationwide.
It's the latest in a series of efforts by Starbucks to build a market beyond coffee. In the last three years, it's bought a juice company, a bakery brand and the tea chain, Teavana.
Copyright © 2014 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.
NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.