A Cronut By Any Other Name Is Still A Cronut
A Maine bakery sold its own version of cronuts, the croissant-doughnut hybrids, which it called crauxnuts. But the cronut creator sent a letter saying the name was trademarked, no matter the spelling.
LINDA WERTHEIMER, HOST:
Good morning. I'm Linda Wertheimer. Little Big's Bakery in South Portland, Maine worked up its version of the cronut, the croissant-donut hybrid. The Mainers tried to stand out, spelling theirs C-R-A-U-X-nut. But the original New York baker sent a letter saying he has trademarked the cronut name, no matter how you spell it. So Little Big's took another stab at it. Now they call their popular pastry C-and-Ds - standing for cease and desist. It's MORNING EDITION.
Copyright © 2014 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.
NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.