Older Taco Bell Employees Try To Connect With Millennials
Taco Bell has a younger demographic than other fast food franchises. Every week, younger workers provide older ones with a new millennial term — though some are lost in translation.
RENEE MONTAGNE, HOST:
Good morning, I'm Renee Montagne. Taco Bell has a younger demographic than most fast food franchises, which means constantly trying to figure out what those kids are saying - and what better way than to tap its own millennials? Every week, younger workers provide a new millennial word, though some are lost in translation. Taco Bell's CEO told a group of investors recently about being on cleek, or on point. It's actually on fleek. If that sounds fleek, it's MORNING EDITION.
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