Lawsuit Challenges Maker's Mark Handmade Bourbon Claim The Kentucky bourbon advertises itself as handmade. Two people in California sued, calling that false advertising. Look at publicity photos from the company: it's made using equipment and automation.
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Lawsuit Challenges Maker's Mark Handmade Bourbon Claim

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Lawsuit Challenges Maker's Mark Handmade Bourbon Claim

Lawsuit Challenges Maker's Mark Handmade Bourbon Claim

Lawsuit Challenges Maker's Mark Handmade Bourbon Claim

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  • <iframe src="https://www.npr.org/player/embed/427648649/427648650" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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The Kentucky bourbon advertises itself as handmade. Two people in California sued, calling that false advertising. Look at publicity photos from the company: it's made using equipment and automation.

STEVE INSKEEP, HOST:

Good morning, I'm Steve Inskeep with a toast to Maker's Mark. The Kentucky bourbon advertises itself as handmade. Two people in California sued, calling that false advertising. Just look at company publicity photos - Maker's Mark is made using equipment and automation. A judge threw out this lawsuit, saying the claim of handmade bourbon is close enough. Obviously, you don't literally make 9 million bottles of bourbon per year just using your hands, although people certainly drink it that way. It's MORNING EDITION.

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