Small Gaming Company Strikes Gold During 1-Day Sale During a Black Friday campaign, Cards Against Humanity offered online shoppers the opportunity to buy nothing for $5. The company was up front about the deal, and still raked in $71,000.

Small Gaming Company Strikes Gold During 1-Day Sale

Small Gaming Company Strikes Gold During 1-Day Sale

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During a Black Friday campaign, Cards Against Humanity offered online shoppers the opportunity to buy nothing for $5. The company was up front about the deal, and still raked in $71,000.

LINDA WERTHEIMER, HOST:

Good morning, I'm Linda Wertheimer. This year more than ever, shoppers turned to the Internet for Black Friday deals. And Cards Against Humanity, a small gaming company with a big following, struck gold. In a one-day-only sale, online shoppers could buy absolutely nothing for $5. The company was upfront about the deal and still raked in $71,000 from people eager to own a piece of nothing. It's MORNING EDITION.

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