For A Limited Time, Budweiser Will Call Itself 'America' The "patriotic" cans will be available this month through the November election — just in time for a big sports summer and peak beer-selling season.

For A Limited Time, Budweiser Will Call Itself 'America'

For A Limited Time, Budweiser Will Call Itself 'America'

  • Download
  • <iframe src="https://www.npr.org/player/embed/477758524/477758525" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The "patriotic" cans will be available this month through the November election — just in time for a big sports summer and peak beer-selling season.

DAVID GREENE, HOST:

Good morning. I'm David Greene with a case of patriotic branding that involves a case of beer. This year, of course, is a presidential election. The Olympics are coming up. There's July 4. And all this led Budweiser to make a decision. They're renaming their beer America until after the general election. Yes, you'll be cracking open a can of America. Mixed reaction on social media - one person on Twitter wished America could be a better beer. Another suggested America rebrand itself Budweiser. This is Beverage Edition.

Copyright © 2016 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.