Australia Finds Ugly Packaging Slows Cigarette Sales
MARY LOUISE KELLY, HOST:
Good morning. I'm Mary Louise Kelly. Could the color of a cigarette pack help people quit smoking? Australia thought so. In 2012, Australia set out to design the ugliest possible cigarette packaging and landed on a color called Pantone 448C - a greenish, muddyish 1970s couch-ish (ph) color so aggressively dreary that since introducing it, Australia has seen cigarette sales drop. Just don't try it on your kitchen walls. It's MORNING EDITION.
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