Richard Thaler: What Is A Nudge? How can a simple adjustment - a nudge - change our behavior for the better? Professor Richard Thaler says his "nudge theory" can make it easier for people to save money, eat healthily and more.

What Is A Nudge?

What Is A Nudge?

  • Download
  • <iframe src="https://www.npr.org/player/embed/483112809/483269686" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

What does it take to change behavior? fiddlingsam/Getty Images/iStockphoto hide caption

toggle caption
fiddlingsam/Getty Images/iStockphoto

What does it take to change behavior?

fiddlingsam/Getty Images/iStockphoto

Part 1 of the TED Radio Hour episode Nudge

How can a simple adjustment - a nudge - change our behavior for the better? Professor Richard Thaler says his "nudge theory" can make it easier for people to save money, eat healthily and more.

Sandra Jones
&quot;If you want to encourage people to do something? Make it easy.&quot; - Richard Thaler.
Sandra Jones

About Richard Thaler

University of Chicago professor Richard Thaler studies behavioral economics and finance as well as the psychology of decision-making.

Thaler's 2008 bestseller, Nudge, co-written with Cass Sunstein, explores how concepts of behavioral economics are used to tackle many of society's major problems.