ITV Hoped To Roust Coach Potatoes By Shutting Down For An Hour The British network shut down for one hour Saturday morning. It was part of a national event aimed at boosting Britons' fitness levels. Some claimed the blackout was the network's finest programming.
NPR logo

ITV Hoped To Roust Coach Potatoes By Shutting Down For An Hour

  • Download
  • <iframe src="https://www.npr.org/player/embed/491770344/491770345" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
ITV Hoped To Roust Coach Potatoes By Shutting Down For An Hour

ITV Hoped To Roust Coach Potatoes By Shutting Down For An Hour

ITV Hoped To Roust Coach Potatoes By Shutting Down For An Hour

  • Download
  • <iframe src="https://www.npr.org/player/embed/491770344/491770345" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The British network shut down for one hour Saturday morning. It was part of a national event aimed at boosting Britons' fitness levels. Some claimed the blackout was the network's finest programming.

RENEE MONTAGNE, HOST:

Good morning, I'm Renee Montagne. Britain's ITV network shut down for a full hour Saturday morning on purpose. The hope was to get those glued to the tube moving. The brief broadcast blackout was part of a national event aimed at boosting Brit's fitness levels, and some did post all the physical activity they managed to do in that hour. Others took to Twitter to make fun of ITV's gesture. Some claimed the blackout was actually the network's finest programming. It's MORNING EDITION.

Copyright © 2016 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.