Clif Bar: Gary Erickson Gary Erickson asked his mom, "Can you make a cookie without butter, sugar or oil?" The result was Clif Bar, an energy bar named after his dad — now one of the most popular energy bars in the U.S.
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Clif Bar: Gary Erickson

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Clif Bar: Gary Erickson

Clif Bar: Gary Erickson

Clif Bar: Gary Erickson

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  • <iframe src="https://www.npr.org/player/embed/495815443/496081302" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Gary Erickson asked his mom, "Can you make a cookie without butter, sugar or oil?" The result was Clif Bar, an energy bar named after his dad — now one of the most popular energy bars in the U.S.

Andrew Holder for NPR
The story of how Gary Erickson transformed an entire industry with his mother's cookie recipe.
Andrew Holder for NPR