Samuel Adams: Jim Koch In 1984, Jim Koch felt suffocated by his cushy but boring corporate job. So he left, dusted off an old family beer recipe, started Sam Adams, and helped kickstart the craft beer movement in America.
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Samuel Adams: Jim Koch

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Samuel Adams: Jim Koch

Samuel Adams: Jim Koch

Samuel Adams: Jim Koch

  • Download
  • <iframe src="https://www.npr.org/player/embed/499205761/499297694" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

In 1984, Jim Koch felt suffocated by his cushy but boring corporate job. So he left, dusted off an old family beer recipe, started Sam Adams, and helped kickstart the craft beer movement in America.

"I would put cold beer in my briefcase every morning ... and I went from bar to bar cold calling, just walking in." — Jim Koch on building Samuel Adams. Andrew Holder for NPR hide caption

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Andrew Holder for NPR

"I would put cold beer in my briefcase every morning ... and I went from bar to bar cold calling, just walking in." — Jim Koch on building Samuel Adams.

Andrew Holder for NPR