Why Play Curling When You Can Play Extreme Curling? In the sport of curling, players slide stones across the ice. In an extreme version played in Russia's Ural Mountains, they slide cars on the ice. An auto insurance firm sponsors the tournament.

Why Play Curling When You Can Play Extreme Curling?

Why Play Curling When You Can Play Extreme Curling?

  • Download
  • <iframe src="https://www.npr.org/player/embed/520922482/520922483" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

In the sport of curling, players slide stones across the ice. In an extreme version played in Russia's Ural Mountains, they slide cars on the ice. An auto insurance firm sponsors the tournament.

STEVE INSKEEP, HOST:

Good morning. I'm Steve Inskeep with extreme curling, you know, the Olympic sport where players slide stones across the ice. Some find it oddly compelling, others compellingly odd. But it's hard to be bored by the version in Russia's Ural Mountains. Instead of sliding stones, they slide cars on the ice in a tournament sponsored by an auto insurance firm.

RACHEL MARTIN, HOST:

Auto insurance.

INSKEEP: Yeah, the insurance agents who sponsored the event think sliding cars convinces people they need coverage. It's MORNING EDITION.

Copyright © 2017 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.