Spanx: Sara Blakely At 27, Sara Blakely was selling fax machines and desperate to reinvent her life. So she came up with Spanx — hosiery that eliminates panty lines — and set to work building her business.
Special Series

How I Built This

For all new episodes, go to the How I Built This page on Wondery.com Listen early and ad-free on Wondery+ Listen on Amazon Music

Spanx: Sara Blakely

Spanx: Sara Blakely

  • Download
  • <iframe src="https://www.npr.org/player/embed/493169696/493311384" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

At 27, Sara Blakely was selling fax machines and desperate to reinvent her life. So she came up with Spanx — hosiery that eliminates panty lines — and set to work building her business.

Andrew Holder/NPR
&quot;I've never sewn, I've never taken a business class in my life. I didn't ... know anybody that worked in fashion or retail.&quot; — Sara Blakely, CEO of Spanx
Andrew Holder/NPR
Special Series

How I Built This

For all new episodes, go to the How I Built This page on Wondery.com Listen early and ad-free on Wondery+ Listen on Amazon Music