Survey Asked: Where Does Chocolate Milk Come From?
The Innovation Center for U.S. Dairy says 7 percent of American adults believe chocolate milk comes from brown cows. The study is meant to demonstrate how disconnected we are from our food.
RACHEL MARTIN, HOST:
Good morning. I'm Rachel Martin. I think we can all agree American schools can always do better in preparing our youth for the future. Case in point, a recent survey by The Innovation Center of U.S. Dairy says 7 percent of American adults believe chocolate milk comes from brown cows - for real. That's about 16.4 million Americans - grown ups who don't understand the origin of this treat. The study is meant to demonstrate how disconnected we are from our food - point taken.
(SOUNDBITE OF COW MOOING)
MARTIN: It's MORNING EDITION.
Copyright © 2017 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.
NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.