Lady Gaga & Atom Factory: Troy Carter As a kid, Troy Carter dreamed of being a rapper, but soon discovered he was a better manager than a musician. He took Lady Gaga from obscurity to stardom – helping shape both her music and her brand. Then he turned his gift for spotting talent to spotting investment opportunities with his company Atom Factory.
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Lady Gaga & Atom Factory: Troy Carter

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Lady Gaga & Atom Factory: Troy Carter

Lady Gaga & Atom Factory: Troy Carter

Lady Gaga & Atom Factory: Troy Carter

  • Download
  • <iframe src="https://www.npr.org/player/embed/525928436/526092415" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

As a kid, Troy Carter dreamed of being a rapper, but soon discovered he was a better manager than a musician. He took Lady Gaga from obscurity to stardom – helping shape both her music and her brand. Then he turned his gift for spotting talent to spotting investment opportunities with his company Atom Factory.

As a kid, Troy Carter dreamed of being a rapper, but soon discovered he was a better manager than a musician. He took Lady Gaga from obscurity to stardom – helping shape both her music and her brand. Then he turned his gift for spotting talent to spotting investment opportunities with his company Atom Factory. Andrew Holder for NPR hide caption

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Andrew Holder for NPR

As a kid, Troy Carter dreamed of being a rapper, but soon discovered he was a better manager than a musician. He took Lady Gaga from obscurity to stardom – helping shape both her music and her brand. Then he turned his gift for spotting talent to spotting investment opportunities with his company Atom Factory.

Andrew Holder for NPR