Patagonia: Yvon Chouinard In 1973, Yvon Chouinard started Patagonia to make climbing gear he couldn't find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit.
NPR logo

Patagonia: Yvon Chouinard

  • Download
  • <iframe src="https://www.npr.org/player/embed/504852483/505017995" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Patagonia: Yvon Chouinard

Patagonia: Yvon Chouinard

Patagonia: Yvon Chouinard

  • Download
  • <iframe src="https://www.npr.org/player/embed/504852483/505017995" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

In 1973, Yvon Chouinard started Patagonia to make climbing gear he couldn't find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit.

Andrew Holder for NPR
Why Yvon Chouinard doesn't want you to buy Patagonia — and doesn't want your money.
Andrew Holder for NPR