Patagonia: Yvon Chouinard In 1973, Yvon Chouinard started Patagonia to make climbing gear he couldn't find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit.

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Patagonia: Yvon Chouinard

December 12, 201612:01 AM ET

Patagonia: Yvon Chouinard

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In 1973, Yvon Chouinard started Patagonia to make climbing gear he couldn't find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit.

Why Yvon Chouinard doesn't want you to buy Patagonia — and doesn't want your money.

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Andrew Holder for NPR

Special Series

How I Built This

For all new episodes, go to the How I Built This page on Wondery.com