Chinese Buyers Don't Like That New Car Smell
DON GONYEA, HOST:
Last year, some 28 million cars were sold in China, making it the world's largest automobile marketplace. But the top reason Chinese car buyers point to for rejecting a potential new car - how it smells. They do not want their cars to have that beloved new car smell. So Ford is hiring eight-team smell testers for their Chinese research labs. Their job is to stick their noses on floor mats, carpeting, seats, the steering wheel - all of it - to help eliminate what for many Americans is the smell of freedom and the open road. While we conducted a very unscientific Twitter poll asking where you stand on this issue, more than 1,400 of you responded. Thank you for that. As of Friday, you overwhelmingly loved the aroma of a new car. So it looks like there won't be any job smelling car parts in the U.S. just yet.
(SOUNDBITE OF JUNIOR BROWN'S "SURF MEDLEY")
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