Samuel Adams: Jim Koch We're hard at work planning our upcoming live shows, so we bring you this favorite from the last year: Samuel Adams. In 1984, Jim Koch felt suffocated by his cushy but boring corporate job. So he left, dusted off an old family beer recipe, started Sam Adams, and helped kickstart the craft beer movement in America. PLUS in our postscript "How You Built That," we check back with Kaitlin Mogental who is making packaged snacks out of the leftover fruit and veggie pulp from LA juice bars.
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Samuel Adams: Jim Koch

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Samuel Adams: Jim Koch

Samuel Adams: Jim Koch

Samuel Adams: Jim Koch

  • Download
  • <iframe src="https://www.npr.org/player/embed/538347944/538376000" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

We're hard at work planning our upcoming live shows, so we bring you this favorite from the last year: Samuel Adams. In 1984, Jim Koch felt suffocated by his cushy but boring corporate job. So he left, dusted off an old family beer recipe, started Sam Adams, and helped kickstart the craft beer movement in America. PLUS in our postscript "How You Built That," we check back with Kaitlin Mogental who is making packaged snacks out of the leftover fruit and veggie pulp from LA juice bars.

"I would put cold beer in my briefcase every morning ... and I went from bar to bar cold calling, just walking in." — Jim Koch on building Samuel Adam Andrew Holder for NPR hide caption

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Andrew Holder for NPR

"I would put cold beer in my briefcase every morning ... and I went from bar to bar cold calling, just walking in." — Jim Koch on building Samuel Adam

Andrew Holder for NPR