Live Episode! Starbucks: Howard Schultz During his first visit to Seattle in 1981, Howard Schultz walked into a little coffee bean shop called Starbucks and fell in love with it. A few years later, he bought the six-store chain for almost 4 million dollars, and began to transform it into a ubiquitous landmark, a "third place" between home and work. Today Starbucks is the third largest restaurant chain in the world, serving about 100 million people a week. Recorded live in Seattle.
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Live Episode! Starbucks: Howard Schultz

Live Episode! Starbucks: Howard Schultz

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During his first visit to Seattle in 1981, Howard Schultz walked into a little coffee bean shop called Starbucks and fell in love with it. A few years later, he bought the six-store chain for almost 4 million dollars, and began to transform it into a ubiquitous landmark, a "third place" between home and work. Today Starbucks is the third largest restaurant chain in the world, serving about 100 million people a week. Recorded live in Seattle.

Host Guy Raz speaks with Starbucks' Howard Shultz in a special live episode recorded in Seattle. Angie Wang for NPR hide caption

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Angie Wang for NPR
Special Series

How I Built This

For all new episodes, go to the How I Built This page on Wondery.com Listen early and ad-free on Wondery+ Listen on Amazon Music