Live Episode! BuzzFeed: Jonah Peretti In 2001, when most of us had no idea what it meant to "go viral," Jonah Peretti shared an email prank among his friends — and saw it spread to millions. That began his fascination with how information spreads, and set him on the path to launch two of the most powerful media organizations of the Internet age: The Huffington Post and BuzzFeed. Recorded live in New York City.
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Live Episode! BuzzFeed: Jonah Peretti

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Live Episode! BuzzFeed: Jonah Peretti

Live Episode! BuzzFeed: Jonah Peretti

Live Episode! BuzzFeed: Jonah Peretti

  • Download
  • <iframe src="https://www.npr.org/player/embed/539523369/555388442" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

In 2001, when most of us had no idea what it meant to "go viral," Jonah Peretti shared an email prank among his friends — and saw it spread to millions. That began his fascination with how information spreads, and set him on the path to launch two of the most powerful media organizations of the Internet age: The Huffington Post and BuzzFeed. Recorded live in New York City.

How an anti-corporate prank went viral and inspired Jonah Peretti to start Huffington Post and later BuzzFeed. Angie Wang for NPR hide caption

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Angie Wang for NPR

How an anti-corporate prank went viral and inspired Jonah Peretti to start Huffington Post and later BuzzFeed.

Angie Wang for NPR