Part 2 of the TED Radio Hour episode Dialogue And Exchange.
About Robb Willer's TED Talk
Liberals and conservatives believe in different sets of moral values. That's why, social psychologist Robb Willer says, appealing to the other side's values — not your own — might change more minds.
About Robb Willer
Robb Willer is a professor of sociology, psychology and organizational behavior at Stanford University. His political research has included economic inequality, racial prejudice, masculine overcompensation and Americans' views of climate change.
Willer has won numerous awards for his teaching and research, including the Golden Apple Teaching Award. His consulting clients have included the Bill and Melinda Gates Foundation, the Open Society Foundation, the Department of Justice, and Aziz Ansari.