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Stonyfield Yogurt: Gary Hirshberg In 1983, two hippie farmers decided to sell homemade organic yogurt to help raise money for their educational farm in New Hampshire. As the enterprise grew into a business, it faced one near-death experience after another, but it never quite died. In fact it grew — into one of the most popular yogurt brands in the US. PLUS in our postscript "How You Built That," how Indiana Jones inspired Steve Humble to sell secret passageways for a living.
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Stonyfield Yogurt: Gary Hirshberg

Stonyfield Yogurt: Gary Hirshberg

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In 1983, two hippie farmers decided to sell homemade organic yogurt to help raise money for their educational farm in New Hampshire. As the enterprise grew into a business, it faced one near-death experience after another, but it never quite died. In fact it grew — into one of the most popular yogurt brands in the US. PLUS in our postscript "How You Built That," how Indiana Jones inspired Steve Humble to sell secret passageways for a living.

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Host Guy Raz speaks with Gary Hirshberg, founder of yogurt maker Stonyfield. Suharu Ogawa for NPR hide caption

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Suharu Ogawa for NPR

Host Guy Raz speaks with Gary Hirshberg, founder of yogurt maker Stonyfield.

Suharu Ogawa for NPR
Special Series

How I Built This

For all new episodes, go to the How I Built This page on Wondery.com Listen early and ad-free on Wondery+ Listen on Amazon Music