Stonyfield Yogurt: Gary Hirshberg In 1983, two hippie farmers decided to sell homemade organic yogurt to help raise money for their educational farm in New Hampshire. As the enterprise grew into a business, it faced one near-death experience after another, but it never quite died. In fact it grew — into one of the most popular yogurt brands in the US. PLUS in our postscript "How You Built That," how Indiana Jones inspired Steve Humble to sell secret passageways for a living.
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Stonyfield Yogurt: Gary Hirshberg

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Stonyfield Yogurt: Gary Hirshberg

Stonyfield Yogurt: Gary Hirshberg

Stonyfield Yogurt: Gary Hirshberg

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  • <iframe src="https://www.npr.org/player/embed/551875796/554548920" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

In 1983, two hippie farmers decided to sell homemade organic yogurt to help raise money for their educational farm in New Hampshire. As the enterprise grew into a business, it faced one near-death experience after another, but it never quite died. In fact it grew — into one of the most popular yogurt brands in the US. PLUS in our postscript "How You Built That," how Indiana Jones inspired Steve Humble to sell secret passageways for a living.

Host Guy Raz speaks with Gary Hirshberg, founder of yogurt maker Stonyfield. Suharu Ogawa for NPR hide caption

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Suharu Ogawa for NPR

Host Guy Raz speaks with Gary Hirshberg, founder of yogurt maker Stonyfield.

Suharu Ogawa for NPR