'The Longevity Economy': What Does It Mean To Be Old? A new book called The Longevity Economy argues businesses are failing to design things that older consumers want to buy because they're relying on outmoded ideas about what it means to be old.
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'The Longevity Economy': What Does It Mean To Be Old?

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'The Longevity Economy': What Does It Mean To Be Old?

'The Longevity Economy': What Does It Mean To Be Old?

'The Longevity Economy': What Does It Mean To Be Old?

  • Download
  • <iframe src="https://www.npr.org/player/embed/565025419/565025420" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

A new book called The Longevity Economy argues businesses are failing to design things that older consumers want to buy because they're relying on outmoded ideas about what it means to be old.