'Playa In Me' Embodies Kamaiyah's Effortless Ethos While hip-hop heads are more than used to seeing male rappers flaunt their riches, Kamaiyah switches up the script in a new video.
NPR logo Songs We Love: Kamaiyah, 'Playa In Me'

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Songs We Love: Kamaiyah, 'Playa In Me'

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While some of us are bracing for impending winter, Bay Area rapper Kamaiyah is happy to report that dropping temperatures are no match for the "coldest bitch alive." The West Coast MC surprised fans with her latest mixtape Before I Wake earlier this month and has been following up with some icy visuals to accompany the music ever since. Her latest video for "Playa In Me" embodies the rapper's effortless ethos down to a T.

While hip-hop heads are more than used to seeing male rappers flaunt their riches, Kamaiyah switches up the script on the Evan Croker-directed clip. She lounges on an old-school Mercedes-Benz and takes quick trips in a helicopter with her friends, all while draped in diamonds and bubblegum fur.

"Can't name one fear cause I ain't took one yet / Fly as f****** hell and only took one jet," raps Ill Ya Ya in the second verse, through glittery grills. "With Keyshia Cole to see the fight have Floyd bets / We just make money no we don't void checks."

The Oakland native first gained national recognition last year thanks to her stellar debut project, A Good Night In The Ghetto, where the newcomer harnessed the G-funk and boogie sound her region pioneered with the help of producers like 1-O.A.K., CT Beats and P-Lo. On Before I Wake, fans can expect even more slaps.

Before I Wake is available now.