Burton Snowboards: Jake Carpenter In 1977, 23-year-old Jake Carpenter set out to design a better version of the Snurfer, a stand-up sled he loved to ride as a teenager. Working by himself in a barn in Londonderry, Vermont, he sanded and whittled stacks of wood, trying to create the perfect ride. He eventually helped launch an entirely new sport, while building the largest snowboard brand in the world. PLUS for our postscript "How You Built That," how Jane Och solved the problem of guacamole turning brown, with a container that removes air pockets, the Guac-Lock.
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Burton Snowboards: Jake Carpenter

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Burton Snowboards: Jake Carpenter

Burton Snowboards: Jake Carpenter

Burton Snowboards: Jake Carpenter

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  • <iframe src="https://www.npr.org/player/embed/559034228/559097935" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

In 1977, 23-year-old Jake Carpenter set out to design a better version of the Snurfer, a stand-up sled he loved to ride as a teenager. Working by himself in a barn in Londonderry, Vermont, he sanded and whittled stacks of wood, trying to create the perfect ride. He eventually helped launch an entirely new sport, while building the largest snowboard brand in the world. PLUS for our postscript "How You Built That," how Jane Och solved the problem of guacamole turning brown, with a container that removes air pockets, the Guac-Lock.

Jake Carpenter, founder of Burton Snowboards. Angie Wang for NPR hide caption

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Angie Wang for NPR

Jake Carpenter, founder of Burton Snowboards.

Angie Wang for NPR