Patagonia: Yvon Chouinard We're taking a break for the holidays, so we bring you this favorite from the last year: Patagonia. In 1973, Yvon Chouinard started the company to make climbing gear he couldn't find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit. PLUS for our postscript "How You Built That", we check back with Brett Johnson of Firedrops — cayenne pepper lozenges.
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Patagonia: Yvon Chouinard

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Patagonia: Yvon Chouinard

Patagonia: Yvon Chouinard

Patagonia: Yvon Chouinard

  • Download
  • <iframe src="https://www.npr.org/player/embed/572558864/572570897" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

We're taking a break for the holidays, so we bring you this favorite from the last year: Patagonia. In 1973, Yvon Chouinard started the company to make climbing gear he couldn't find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit. PLUS for our postscript "How You Built That", we check back with Brett Johnson of Firedrops — cayenne pepper lozenges.

Why Yvon Chouinard doesn't want you to buy Patagonia — and doesn't want your money. Andrew Holder for NPR hide caption

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Andrew Holder for NPR

Why Yvon Chouinard doesn't want you to buy Patagonia — and doesn't want your money.

Andrew Holder for NPR