The Austin 100: Amara La Negra For fans of Ozuna, J Balvin and Cardi B.
NPR logo The Austin 100: Amara La Negra

The Austin 100: Amara La Negra

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Se Que Soy

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Clearly Focused Media Works, LLC/Courtesy of the artist
Amara La Negra
Clearly Focused Media Works, LLC/Courtesy of the artist

Hometown: Miami, Florida

Genre: Afro-Latin pop

Why We're Excited: A star of the VH1 reality show Love & Hip Hop: Miami, Amara La Negra is in the midst of a major crossover into the pop world. Within Latin music, she's faced discrimination for her dark skin and afro — a conflict with a producer over her hair formed a major TV storyline earlier this year — dating back to her time as a child star on the Univision variety show Sábado Gigante. As a bilingual pop singer, she presides over a buoyant and joyful amalgamation of Latin sounds, past and present.

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