SXSW 2018
The Austin 100: Amara La Negra
Stream or download "Se Que Soy"
Se Que Soy
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Clearly Focused Media Works, LLC/Courtesy of the artist
Hometown: Miami, Florida
Genre: Afro-Latin pop
Why We're Excited: A star of the VH1 reality show Love & Hip Hop: Miami, Amara La Negra is in the midst of a major crossover into the pop world. Within Latin music, she's faced discrimination for her dark skin and afro — a conflict with a producer over her hair formed a major TV storyline earlier this year — dating back to her time as a child star on the Univision variety show Sábado Gigante. As a bilingual pop singer, she presides over a buoyant and joyful amalgamation of Latin sounds, past and present.
SXSW Schedule:
- March 12: Empire Garage (606 E 7th St.)
- March 14: NPR Music's Alt.Latino Showcase (500 E Cesar Chavez St.)
- March 16: Half Step (75 1/2 Rainey St.)