The Austin 100: The Shacks

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Sesse Lind/Courtesy of the artist

Sesse Lind/Courtesy of the artist

Hometown: New York, New York

Genre: Rock

Why We're Excited: The Shacks first broke through with an appearance in an iPhone commercial, and now the band's got its own album full of airy, sweet-natured throwback pop. In "Follow Me," Shannon Wise's cotton-candy voice floats over one of the most agreeable grooves you'll hear this year; by the time it's over, you'll swear you feel sand between your toes.

SXSW Schedule:

• March 15: Empire Control Room (606 E. 7th St.)
• March 16: Public Radio Day Stage @ Austin Convention Center (500 E. Cesar Chavez St.)